The money was real. The fear was realer. The learning was realest.
The offer letter said ₹24 LPA. That is what a Civil Engineering graduate from NIT Warangal does not usually see in their final year. My parents thought I had misread the number. I had not misread the number. I had read it, understood it, and then spent two weeks deciding whether to turn it down.
I turned it down. I want to explain why, not because I think everyone should do what I did, but because the reasoning behind it matters more than the outcome, and most startup founder stories skip the reasoning and go straight to either the triumph or the failure.
My co-founder Prashant and I had been working on a construction materials procurement platform for small contractors since our third year. The problem was one I understood viscerally from summers spent on my uncle's construction sites in Karimnagar. Small contractors waste enormous time and money on materials procurement because they have no negotiating power individually and no visibility into market prices. We thought we could aggregate demand and give them both.
We had about 40 contractors using a WhatsApp group we had set up as a prototype. They were not paying us. But they kept using it, which felt like signal. When the placement offer came, Prashant and I had to make a decision: was this real enough to bet on, or were we going to end up being the most qualified people in our village to talk about the time we almost built a startup?
The first three months were exciting in the way that only feels good in retrospect. We applied to every accelerator we could find. We got into one early-stage program that gave us ₹5 lakhs in funding and access to mentors who asked sharp questions that we could not answer. Good. We moved to Hyderabad, lived in a two-bedroom apartment with four people, and worked eighteen hours a day on a product we were constantly rebuilding based on what users actually needed versus what we had assumed they needed.
Month seven is when things got hard. User growth had stalled. We had a product that forty contractors liked but that we could not seem to get forty new contractors to adopt. We ran out of runway in month nine and had to raise an emergency bridge from a friend of a mentor to keep going. Prashant and I had our first real fight during this period, about product direction, which was actually about fear, which is what most co-founder fights are about.
We closed a seed round last month. ₹80 lakhs from two angels who believe in the space. We have 200 contractors on the platform, twelve of whom are paying. Revenue is small but real. I still think about the ₹24 LPA offer sometimes, usually when I am doing something glamorous like debugging a payment gateway at midnight. Then I think about the contractor from Warangal who told me last week that he had saved ₹40,000 on a single order because of our price comparison feature, and the offer feels less relevant. The fear was real. The learning has been more real than anything a salary could have bought.
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Deepak KumarCivil @ NIT Warangal. Turned down ₹24 LPA to build a startup. 14 months later I'm still alive. Writing about running, startups, and terrible decisions.
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